July 2008


I managed to find the online link to this article here. Because I’m moving at the weekend ( yet again ), I have been spending some time with a bunch of newspapers. So I quickly looked at the headline, got ready to tear the page in half, and stopped. ‘Just desserts’, I thought to myself. That can’t be. Surely it should be ‘just deserts’? And then I got confused. Why would the Sunday Times make such a silly mistake? And I thought that perhaps they are correct, and apologised to the gentleman in the picture (you have to click on the link to see the gentleman).

But then I needed to know what the correct spelling is, or should be. So I picked up my copy of Troublesome Words and saw that I was correct the first time.

This is not the first time I see ‘just desserts’ in print when it should be ‘just deserts’. The first time I saw this error, was in a Shapiro cartoon.

I don’t blame these subs and writers. I promise. But it’s just too easy to make your publication look silly. I wonder what will happen if I were to write in to tell them about the error? Will anyone bother to correct it? It’s too late to correct the paper version; the online version would definitely benefit from it.

You might as well know now. Some of my colleagues call me a Grammar Nazi; however, I call myself a Grammar Democrat. There are certain mistakes I’ll forgive an accidental writer. Accidental writers are people for whom writing is not a profession. So if you’re not a freelance writer, copywriter, professional blogger, or a journalist, I will not expect you to know the difference.

But if you are one of the above mentioned, I’ll expect to see perfect copy. Typos are fine; ignorance is not.

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My name is Joy-Mari Cloete and I am a blogger-cum-copywriter. My reasons for starting this blog are mostly selfish: I want fame, glory, moolah and I am already creating my own ‘Magnum’ looks in the bathroom mirror.

I love a good rant. Once a day if possible. But I also love posting pictures of pretty $3,000 dresses. And I am in love with Grammar, reading as much as I can about it.

So this blog will contain many links to sites other fashion and grammarphiles will appreciate. Promise. That and my opinions, many of them.

Joy-Mari Cloete /dʒ/ɔɪ/- /m̩/ɪ/ɹ/ i/   /k/ l/ʊ/t/ɪ/

n.

1. Feisty and opinioned

2. 25-year-old aesthete

3. Found at arty companies

4. Hedonistic heathen with a profound sense of humour

5. Loner with great interest in books, grammar, and coloured culture